Marketers new to online and digital strategies are likely getting involved with social media by engaging communities and publishing content. If you’re generating a blog, white papers, videos or other material of value to your audience, integrating email marketing into your distribution plan can have great benefits to your organization. 
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MailChimp is a preferred email marketing platform that offers a variety of services. One reason I like using MailChimp is for their “Forever Free” pricing tier for small businesses, in addition to the simple, intuitive nature of their user interface. 

Below are my top five beginner’s tips to using MailChimp for social publishing:

Small consultancies often find their clients through referrals and relationship building, which means that the best way to grow this type of business is to meet people and do good work. 
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Branding efforts should support the quality of the services being offered, and that process starts with a sleek, modern and professional looking logo.

Once a logo is in place, a simple leave behind and online presence are needed to reinforce the caliber of the brand. A well designed business card paired with an easy-to-navigate website results in a memorable first impression.

ID recently designed and developed a new website for The Club Beverly Hills, a pet spa in Los Angeles that offers the ultimate services in canine care. The client wanted a modern look and feel that focused on images of the location and the pets they serve. Also, the old site was built in Flash so it wasn’t supported on a number of browsers and devices.

In just a few weeks time, we created a new online destination for The Club that they can feel confident about. The simple, mobile-responsive website has obvious calls-to-action, an Instagram photo feed, contact forms and big, beautiful images. 

The Club was recently approached by Google, who offered to do a virtual tour of their location. Once ready, we were able to add it to their website using an iframe embed. This feature adds an extra layer of interactivity for visitors, contributing to the overall user experience.

We’re thrilled to have worked on this project, and excited that The Club now has a site that they’re proud of.

To celebrate my birthday on Friday night, the ladies and I went to Spencer Makenzie’s for a fancy fish taco celebration. If you live in Ventura, you’re likely familiar with their award-winning food. If you’re just visiting, this is a quintessential experience of the city.

​Obviously, the fish tacos are a must. They’re loaded with cabbage, cilantro, peppers and a secret Spencer sauce that compliment each other perfectly. We also had the jalapeño & cream cheese wontons and mixed vegetable tempura appetizers, which were tasty. And a pint of 805 was icing on the cake.

I’ve lived in Ventura now for over a year, and this is just the second time I’ve been to Spencer Makenzie’s. Our last visit was many months ago, and I left Friday night thinking I need to make this restaurant part of my normal routine, as it so perfectly represents why I love my new town. On the menu is a grilled fish & shrimp burrito, which was recently selected by FiveThirtyEight as America’s Best Burrito. Yet to try this dish, I’ve given myself a great reason to return and I’ll certainly be back!