Branding for Consultants
Small consultancies often find their clients through referrals and relationship building, which means that the best way to grow this type of business is to meet people and do good work.
Branding efforts should support the quality of the services being offered, and that process starts with a sleek, modern and professional looking logo.
Once a logo is in place, a simple leave behind and online presence are needed to reinforce the caliber of the brand. A well designed business card paired with an easy-to-navigate website results in a memorable first impression.
In no time, the combination of logo, business card and website establish an immediate perception of expertise to the consultancy, allowing the brand the opportunity to obtain a positive response early on from its audience.
Take, as an example, a project we recently worked on for RAR Management…
The owner spent a lifetime at KPMG, retiring as a Senior Managing Partner. When he went off on his own, his experience and credentials spoke for themselves, so his initial needs to compete in a modern, digital environment were to establish simple marketing materials that were reflective of his already high standards.
In a month’s time, we designed a logo on par with the top four international consulting and accounting firms, printed elegant business cards and developed a sharp-looking website that quickly conveys what RAR Management does.
This 30-day process gave RAR Management all the tools necessary to appeal to their intended market by giving credibility to the quality of services they offer.
If you'd like to know more about how ID helps small consultants, contact us today.
Leave a Reply.