10 Years of ID Marketing & Design

By Nick Norris

10 years have flown by.
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ID began as a graphic design business in 2008. Over the course of a decade, in response to the needs of our clients, we've have added a variety of other resources that have turned us into a full-service marketing agency (or marketing-department-for-hire, depending on who you ask). This includes website development, copywriting, online marketing, and much more, allowing us to implement strategies and execute tactics that hit objectives.

Recently, I began teaching marketing classes at the local community college. As a professor, I draw upon my experience in the real world to inform my lessons. And as a marketer, I bring what I learn on campus back to my clients. It’s a perfect circle of knowledge and practice, with one action feeding the other.

So what do the next 10 years have in store? 

While I’m not sure the answer to this question, I have a pretty good idea...

There are still services that I can add to ID’s lineup that will make our agency even more valuable. This includes video production, VR/AR integration and a higher level of strategic understanding. Considering our adaptability, it only makes sense to continue along this path.

Similarly, taking on more responsibility in my educational endeavors is inevitable. On campus, I keep my finger on the pulse of industry innovations, have access to young talent, and gain exposure for my brand (and our clients).

With the future being unknown, two things are for certain... ID will continue to grow and I’ll never stop in my pursuit of more information.